Learning more about the inner workings of YouTube is a great way to begin to grow your YouTube channel.

When it comes to growing your YouTube audience in 2022, there are a number of handy tips and tricks you should follow…

1. Create high-quality videos based on a single keyword or topic
If you wish to grow your channel’s viewer numbers, it’s best to find yourself a niche and focus on it. It’s wise to choose a single topic or keyword that you’ll want to focus your content and YouTube videos around, as this will allow your channel to show up better when potential viewers search for your topic.

One top tip is to focus on the topics that users are most frequently searching for on YouTube search and Google. You can use a keyword tool to assist you with this. There are numerous keyword tools available online, all of which will help you to enhance your YouTube channel.

2. Repurpose high-performing content that already exists
Spent hours and hours making your latest video? It would be a shame if you put all that effort in, just to upload it once to your YouTube channel. Repurposing content means that you take existing content and reuse it either at a later date or for a different video or social media platform. For example, when you post your latest YouTube video, create a portrait cut-down version too and upload this to YouTube Shorts, TikTok and Instagram Reels. Create a teaser version to post on Instagram and reuse your thumbnail as an image when you share the video on Facebook and Twitter.

There are numerous ways to reuse and repurpose content, which will ensure a full content calendar, resulting in happy subscribers.

One way to make your video feels like a completely new one is by adding new music to the videos. There’s plenty of music for your YouTube videos available and you can even use mainstream music now (!!) so if you want to add Sia to your content, go ahead. It’ll breathe new life into your video.

3. Engage with your audience
You should also interact with your audience and make friends to build a community. This is hugely important and necessary if you wish to grow your YouTube channel. To ensure you’re engaging effectively, it is important to learn more about the habits and styles of your target audience. You can then tailor your YouTube video content and video titles according to this.

Those who feel that they have a personal connection with you are much more likely to keep watching your exciting content. The easiest and most effective way to do this is to respond to comments. This will help to turn viewers into not only subscribers but loyal viewers. As well as creating a relationship, engaging with your users will allow you to embrace new ideas, many of which will be suggested by them – and all for free!

Now, not all comments are nice, but try not to let it get to you and if you respond to something negative, always try to turn it into a positive. For example, if someone says they hate your background, simply tell them thank you for the feedback and that you hope it didn’t distract them from enjoying the rest of the video.

4. Improve your branding
Your YouTube channel should boast a well-defined style and tone. It’s key that your imagery, graphics, lighting, and hues are consistent.

A channel that showcases a well-designed aesthetic ensures users can identify your brand through thumbnails, videos, and phrasing – even when they’re not on your page.

This method works to showcase your brand to viewers, which ensures they know what your brand is about and who you are, as well as what they should expect from your YouTube channel going forward.

This is especially the case if you use custom thumbnails and tap into YouTube marketing and YouTube metrics.

5. Promote your video content on your other social channels
One way to generate traffic is to promote your own videos via other social media channels, such as Instagram, Facebook, Twitter, and LinkedIn. Those who use these social channels more frequently than site YouTube will still see the link to your content and can click directly through to it.

This promotion can be done organically and via paid ads or boosted posts, as well as via video marketing and YouTube Suggest – all of which will help you to increase your channel’s watch time.